New Edition Market Leader Решебник

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New Edition Market Leader Решебник

Маркет Лидер предлагает самые современные и универсальные материалы, которые дают студентам возможность развивать устную речь, расширить словарный запас, закрепить знание основ грамматики, а также овладеть навыками ведения коммерческой корреспонденции, отвечать на деловые звонки и проводить презентации. Оригинальные материалы от ключевых деловых информационных источников и реальные интервью с деловыми людьми позволяют студентам обрести необходимые навыки общения в деловой среде.

Курс идеально подходит для студентов, которым необходимо изучение бизнес — лексики, правил и традиций ведения переговоров, составления деловых писем и факсов, а также навыки выражения своей позиции или точки зрения в деловой беседе.
Благодаря своим основным отличительным чертам — аутентичным материалам из газеты The Financial Times, специальным компонентам по отдельным отраслям бизнеса — Market Leader давно стал УМК делового английского номер один не только в России но и во всем мире.

На данной странице Вы можете скачать материалы Market Leader уровня Pre-Intermediate всех трех изданий.

Market Leader is a five-level business English course designed to bring the real world of international business into the language teaching classroom. It has been developed in association with the Financial Times newspaper, one of the world’s leading sources of professional information, to ensure the maximum range and authenticity of business content.
The course is intended for use either by students preparing for a career in business, or by those already working who want to improve their English communication skills. Each Course Book provides approximately 90 — 120 hours of class work. Now in its second edition, Market Leader is one of the top business English titles of recent years.
Market Leader Pre-Intermediate is a comprehensive and inspiring coursebook which really does what it says on the tin – it leads the market in Business English coursebooks. Of course, depending on the teacher’s approach to the material some activities may work better than others. This leads us to a timely and useful quotation from African folklore (unit 10): “Smooth seas do not make skilful sailors” and, likewise, perfect textbooks do not make skilful teachers!
Market Leader 3rd Edition has been completely updated to reflect the fast-changing world of business using authoritative and authentic business sources such as the Financial Times. The 3rd Edition Course Book includes: All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM. The DVD-ROM includes: Video interviews with business experts; All Course Book audio New i-Glossary.

Внимание! Ознакомьтесь, пожалуйста, с инструкцией и правилами

David Cotton David Falvey Simon Kent

Talk about your

Listening: An interview with

the Finance Director ofa TV

profile ‘could damage

Modals 1: ability,

on the successful

candidate for a job

requests and offers

Reading: India:Tata’s search

for a new CEO- Financial

Is John Lewis the best

company in Britain to work

Listening: An interview with

the CEO of a food company

Dino Conti Ice Cream:

Decide on the best

way to invest in a

Listening: An interview with

the Director of Marketing of

a TV shopping channel

Reading: Women on top in

new sales industry survey­

Modals 2: must, needto,

betweena jet charter

company and a hotel

WORKING ACROSS CULTURES: 1 SAYING ‘ NO ‘ POLITELY

REVISION UNIT A

Listening: An interview with a

The new attraction:

Decide on the best

Reading: Who needs

Past simple and

translators?- web article

Safer cyclingweb article

Going for goldweb article

Listening: An interview with

Stress in the workplace

the Director of Marketing at

Past simple and

a health consultancy

ways of reducing

stress amongst staff

Reading: Over half of business

owners feeling increasingly

Listening: An interview with the

Eating and drinking

ChiefExecutiveof a corporate

the location for a

Reading: Interview with three

WORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLY

REVISION UNIT B

Listening: Interviews with

the CEO of a money-transfer

business seclors company and the CEO of a food company

Reading: Internet whiz-kid’s discount idea makes billions in two years- Financial Times

Help with exports-

Taka Shimizu Cycles:

Choose the location

for a new factory

Listening: An interview

with the European

Marketing Manager ofa

Reading: Adidas targets

the Chinese interior-

Devise a plan to

improve sales at an

Discuss how and Listening: An interview when to plan with a business consultant

Reading: Whenthere’s no

Plan A- Financial Times

European Press and

Plan a new issue of

WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS

REVISION UNIT C

Listening: An interview

with the author of a

Reading: Share the power­

Verbs and prepositions Socialising and Ashley Cooper Search

Reported speech entertaining Agency: Advise on improving staff

relations at a property company

UNIT 11 CONFLICT

Do a quiz on Listening: An interview managing conflict with an expert in dispute

Reading: Intervening quickly in cases of conflict

Teas: Decide whether

a company should

accept a buy-out offer

Listening: An interview with the editor of a news network

Reading: A path to salvation through innovation-

The George Marshall

the winner of a

WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY

REVISION UNIT D

Whatis Market Leader, and who isit for?

Market Leaderis a multi-level business English course for businesspeople and students of business

English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business.

This third edition of the Pre-intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge

of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects.

David Falvey ( left ) has over 25 years’ teaching and managerial experience in the UK, Japan and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and was previously Head of the English Language Centre and Principal Lecturer at London Metropolitan University.

David Cotton ( centre ) has over 40 years’ experience teaching and training in EFL, ESP and English for

Business, and is the author of numerous business English titles, including Agenda, World ofBusiness, International Business Topics and Keysto Management. He is also one of the authors of the best­ selling Business Class. He was previously a Senior Lecturer at London Metropolitan University.

Simon Kent ( right ) has over 20 years’ teaching experience, including three years as an in-company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan University.

WORKING ACROSS CULTURES

What is in the units?

You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it.

You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary in the i-Giossary feature on the DVD-ROM. The

DVD-ROM also contains practice exercises. A good business dictionary, such as the

Longman Business English Dictionary, will also help you to increase your business vocabulary.

You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles.

You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews and find further practice exercises on the DVD-ROM.

This section focuses on common problem areas at Pre-intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items. A Grammar reference section can be found at the bac _ k of the book and on the DVD-ROM. The DVD-ROM also provides extra grammar practice.

You will develop essential business communication skills, such as making presentations, taking part in meetings, negotiating, telephoning and using English in social situations. Each Skills section contains a Useful language box, which provides you with the language you need to carry out the realistic business tasks in the book. The DVD-ROM supplements the Course Book with additional activities.

The Case studies are linked to the business topics of each unit. They are based on realistic business problems or situations and allow you to use the language and communication skills you have developed while working through the unit.

They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. Aher you’ve finished the Case study, you can watch a consultant discussing the issues it raises on the DVD-ROM.

These four units focus on different aspects of international communication. They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures.

Market LeaderPre-intermediate third edition also contains four revision units, each based on material covered in the preceding three Course Book units.

Each revision unit is designed so that it can be completed in one session or on a unit-by-unit basis.


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